Our Havas Media Lux team recently hosted 'The New Codes of Luxury: The Third Chapter’ in collaboration with The Telegraph Media Group.
We held an intimate breakfast event where we presented our bespoke research, which uncovers the changing behaviours of luxury audiences, the markets that matter the most, and new media states.
Cherry Collins presented the findings, followed by a conversation with Sasha Slater, Editor in Chief of Luxury at The Telegraph. Together they delved into the most luxurious Glimmers brands are creating, the now non-negotiable expectation of sustainability within the category, and The Telegraph Luxury's role in the shopper journey.
New Codes of Lux began in November 2023, when we unveiled our first piece of in-depth research to brands and retailers alike, hosting over 40 senior luxury stakeholders for an intimate breakfast at The Rosewood Hotel. The purpose of the event was to share our findings, impart knowledge, and share best practices to facilitate collaborations between brands and media partners, to help shape the future of luxury communications.
In 2024 we hosted the second chapter in collaboration with Evolve OOH. The event explored our annual research into the evolving landscape of luxury and how brands should adapt to new consumer expectations. Together, Shahkeh Petros and Cherry Collins presented an overview of the latest trends and insights from our bespoke research report, delving into new audiences, new markets as well as the growth & recovery of travel retail media.
